Product photography – show the features
We did a product photo shoot this week for Callacooler, a water cooler company in Perth.
They were wanting hi-quality product photos of their new coolers for their new website.
One question that kept coming up from their customers is “when will you be delivering some more water”? These are actually self-filling filtering systems so you top them up yourself.
We needed to communicate this much stronger on the website so it was clear to their customers. A powerful way to do this is through photos.
We took a series of “in-action” shots, showing water being poured into the top. This will make it super clear on the website what you are getting.
If you are selling products online, there are great opportunities to easily communicate the features and benefits through using the right photos. Work out what your customers want most out of your products and make sure you show them clearly.
